Brand Elevation Opportunity to pursue distribution or co-marketing partnerships aligned with Waterloo’s refreshed packaging and website redesigns planned for August 2026, leveraging increased visibility to expand retail and e-commerce reach.

Sports & Events Leverage Waterloo’s AVP partnership and beach volleyball alignment to pursue sponsorships, on-site activations, and stadium concessions partnerships with other sports leagues and entertainment venues seeking health-forward, zero-calorie beverage options.

Flavor Innovation Capitalize on limited-time summer flavors and special editions (Apple Pie à la Mode, Coconut Lime Cooler, Root Beer Float, Guy Fieri collabs) to drive seasonal promos, cross-merchandising with retailers, and bundled SKUs for impulse purchases.

Retail & Packaging Target retailers and online marketplaces with the redesigned packaging to improve visibility and flavor distinction, offering co-branded displays, tastings, and online storefront enhancements to boost category share.

Health & Lifestyle Position Waterloo as a better-for-you, zero-calorie sparkling water for active lifestyles, pursuing gym, fitness studio, and wellness retailer accounts, plus sponsorships or sampler programs at events popular with health-conscious consumers.