Market Position WaterView Casino & Hotel operates within the Mississippi hospitality industry with a focus on gaming, dining, and accommodations, positioning itself as an entertainment destination that can benefit from targeted marketing and loyalty programs to attract both local and regional visitors.
Customer Experience With recently renovated hotel rooms and amenities like jetted tubs and live entertainment, there is an opportunity to enhance guest engagement through personalized services, up-selling, and technology-driven experiences to increase spending per visitor.
Digital Footprint The company's current tech stack includes social media and mapping tools, indicating potential for expanding digital marketing efforts, including targeted advertising, online promotions, and data analytics to better understand guest preferences and improve marketing ROI.
Expansion Potential Given its regional relative, WaterView has room for growth by expanding marketing outreach or partnering with local entertainment venues, which could increase guest traffic, boost revenues, and strengthen its competitive positioning in the Mississippi gaming market.
Revenue Growth With revenues estimated between $25 million and $50 million, there is scope for selling revenue-enhancing solutions such as payment technology, guest management systems, or marketing automation to support operational efficiency and further revenue expansion.