Hospitality Tech Target Waterville Valley Resort as a potential long-term IT services/consulting client leveraging their ongoing modernization efforts, recent tech stack usage, and integration needs highlighted by their use of automation and digital marketing tools.

Digital Marketing Leverage their current investments in Google Ads and Facebook Pixel to propose advanced analytics, attribution modeling, and marketing automation services that could optimize guest acquisition and trip bookings.

Operational Modernization Position IT solutions around streamlining resort operations, given partnerships and initiatives (Thynk.Cloud automation, Uphill New England collaboration) and the rollout of new lifts as part of guest experience enhancements.

Revenue Growth Explore upsell opportunities with on-mountain retail, rentals management, and ticketing systems by offering integrated ERP/CRM platforms to boost cross-sell, efficiency, and data-driven decision making.

Strategic Partnerships Align with leadership changes and notable hires (Retail & Rentals Manager appointment) to tailor proposals for IT enablement in retail operations, inventory, and customer engagement across resort facilities.