Expansion Opportunity The recent ground-breaking for the Outdoor Adventure Zone with a Spring 2027 opening signals a significant expansion of year-round recreational offerings, presenting opportunities to upsell sponsorships, experiential marketing, and premium partnerships with equipment brands and activity providers.

Retail Growth Newly appointed Retail & Rentals Manager and expanded on-mountain retail experience indicate a focus on guest merchandise and rental revenue, suggesting potential for POS integration partners, loyalty programs, and elevated e-commerce collaboration.

Event & Media Hosting World Cup skiing in January 2026 demonstrates strong event-hosting capabilities and media exposure, offering sales avenues in hospitality sponsorships, broadcasting, ticketing tech, and data partnerships with sports marketing firms.

Digital & Tech Active use of advertising platforms and a modern tech stack plus engagement with Thynk.Cloud points to opportunities for digital marketing automation services, analytics partnerships, and guest personalization solutions to optimize campaigns and guest experiences.

Funding & Growth Receiving multiple grants and injections plus ongoing capital projects reflects a growth mindset and budget availability for vendor contracts, equipment procurement, and technology upgrades across operations, terrain, and guest services.