Insights

Global Expansion WaterWipes has a global presence with operations in over 56 countries, presenting sales opportunities for further market penetration and growth through strategic partnerships and targeted marketing initiatives.

Sustainability Focus The recent launch of Plastic Free* Wipes in the UAE and KSA demonstrates WaterWipes' commitment to sustainability and innovation, offering a unique selling point for environmentally-conscious consumers and potential expansion into eco-friendly markets.

Strategic Partnerships Partnerships with companies like Nextdoor Inc., Americhipvideobrochures, and CIMLOGIC Inc. showcase WaterWipes' collaborative approach, indicating opportunities for co-branded campaigns, joint marketing efforts, and cross-promotions to reach a wider customer base.

Acquisition by P&G Procter & Gamble's acquisition of WaterWipes presents synergies and distribution advantages, providing potential sales opportunities through enhanced retail presence, expanded product lines, and leveraging P&G's vast resources for increased market reach.

Innovative Marketing WaterWipes' innovative marketing strategies, such as the ABCs of Baby Skin campaign and the use of paid-for Facebook posts, illustrate the brand's creativity and engagement with consumers, offering avenues for unique sales pitches, educational content, and customer loyalty programs.

Similar companies to WaterWipes

WaterWipes Tech Stack

WaterWipes uses 8 technology products and services including Google Analytics, Font Awesome, Google Font API, and more. Explore WaterWipes's tech stack below.

  • Google Analytics
    Analytics
  • Font Awesome
    Font Scripts
  • Google Font API
    Font Scripts
  • Backbone.js
    Javascript Frameworks
  • Modernizr
    Javascript Libraries
  • Google Tag Manager
    Tag Management
  • Concur
    Travel And Expense Management
  • ShareThis
    Widgets

Media & News

WaterWipes's Email Address Formats

WaterWipes uses at least 1 format(s):
WaterWipes Email FormatsExamplePercentage
FLast@waterwipes.comJDoe@waterwipes.com
43%
Last@waterwipes.comDoe@waterwipes.com
9%
First.Last@waterwipes.comJohn.Doe@waterwipes.com
5%
FLast@waterwipes.comJDoe@waterwipes.com
43%

Frequently Asked Questions

Where is WaterWipes's headquarters located?

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WaterWipes's main headquarters is located at Donore Industrial Estate Drogheda, Co Louth IE. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is WaterWipes's official website and social media links?

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WaterWipes's official website is waterwipes.com and has social profiles on LinkedIn.

How much revenue does WaterWipes generate?

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As of October 2024, WaterWipes's annual revenue reached $75M.

How many employees does WaterWipes have currently?

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As of October 2024, WaterWipes has approximately 257 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: P. H.Chief Operations Officer: K. T.Vice President Finance: J. H.. Explore WaterWipes's employee directory with LeadIQ.

What industry does WaterWipes belong to?

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WaterWipes operates in the Manufacturing industry.

What technology does WaterWipes use?

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WaterWipes's tech stack includes Google AnalyticsFont AwesomeGoogle Font APIBackbone.jsModernizrGoogle Tag ManagerConcurShareThis.

What is WaterWipes's email format?

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WaterWipes's email format typically follows the pattern of . Find more WaterWipes email formats with LeadIQ.

When was WaterWipes founded?

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WaterWipes was founded in 1993.
WaterWipes

WaterWipes

ManufacturingCo Louth, Ireland201-500 Employees

WaterWipes is an exciting entrepreneurial company, enjoying huge growth. Our values of Be Brave, Be Excellent, and Be Respectful are the principles and beliefs that drive all our behaviors and actions.

At the heart of the business is a story of an Irish dad, Edward McCloskey, shocked by the vast array of chemicals in baby wipes. Determined to find a solution for the sensitive skin of his daughter, he went about developing a wipe pure enough to replace cotton wool and water. His solution, WaterWipes, is now a recommended brand by dermatologists, midwives and doctors, even for premature babies’ sensitive skin. Every day, parents around the world are discovering the benefits of our gentle and safe WaterWipes for their baby’s skin, we hope you like them too.

We've come a long way in the past seven years, but we still act with the same entrepreneurial spirit and determination to find a better way. With our headquarters in Drogheda, Ireland and regional offices in US, Singapore and Netherlands, we are now a global business, selling the World's Purest Baby Wipes in over 56 countries. We are proud to have over 250 talented people working together to bring our products to more and more parents in every corner of the globe.

Our business is built on innovation, and developing new product ideas is what drives us forward. We have great ambitions to expand our range by using our unique water technology and process to create new products that clean and care for what is most precious to our consumers, using as few ingredients as possible.

Also in 2020 he have been recognised as a Great Place To Work and for 2 years in the row we have been awarded the Deloitte Best Managed Company award.

Section iconCompany Overview

Headquarters
Donore Industrial Estate Drogheda, Co Louth IE
Founded
1993
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    WaterWipes's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    WaterWipes's revenue is in the range of $50M$100M

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