Insights

Expanding Product Range WaterWipes is actively expanding its personal care portfolio with recent launches of Incontinence Care Wipes and Feminine Wipes, indicating opportunities to secure distribution channels and retail partnerships for these new categories.

Global Presence With trusted distribution in over 50 countries and a reputation among healthcare professionals and neonatal units, there is potential to strengthen international sales through targeted outreach to healthcare institutions and premium retail outlets.

Brand Recognition Multiple awards including the EY Entrepreneur of the Year and recognition as Ireland's Best Managed Company enhance WaterWipes' brand prestige, which can be leveraged to win high-end retail partnerships and distributor interest.

Sustainability Focus Made from biodegradable, plant-based materials and committed to minimal ingredient formulas, WaterWipes appeals to environmentally conscious consumers, providing opportunities to promote sustainability-focused campaigns and eco-friendly retail channels.

Strategic Partnerships Collaborations with charitable organizations like Baby Love position WaterWipes as a socially responsible brand, opening avenues for co-branded initiatives and corporate social responsibility programs with retail and health-focused partners.

Similar companies to WaterWipes

WaterWipes Tech Stack

WaterWipes uses 8 technology products and services including Section.io, Google Fonts API, Font Awesome, and more. Explore WaterWipes's tech stack below.

  • Section.io
    Content Delivery Network
  • Google Fonts API
    Font Scripts
  • Font Awesome
    Font Scripts
  • Alpine.js
    Javascript Frameworks
  • Backbone.js
    Javascript Frameworks
  • Tailwind CSS
    UI Frameworks
  • Bootstrap
    UI Frameworks
  • AddThis
    Widgets

Media & News

WaterWipes's Email Address Formats

WaterWipes uses at least 1 format(s):
WaterWipes Email FormatsExamplePercentage
FLast@waterwipes.comJDoe@waterwipes.com
84%
Last@waterwipes.comDoe@waterwipes.com
12%
First.Last@waterwipes.comJohn.Doe@waterwipes.com
4%

Frequently Asked Questions

Where is WaterWipes's headquarters located?

Minus sign iconPlus sign icon
WaterWipes's main headquarters is located at Donore Industrial Estate Drogheda, Louth Ireland. The company has employees across 5 continents, including EuropeNorth AmericaOceania.

What is WaterWipes's official website and social media links?

Minus sign iconPlus sign icon
WaterWipes's official website is waterwipes.com and has social profiles on LinkedInCrunchbase.

What is WaterWipes's NAICS code?

Minus sign iconPlus sign icon
WaterWipes's NAICS code is 31-33 - Manufacturing.

How many employees does WaterWipes have currently?

Minus sign iconPlus sign icon
As of April 2026, WaterWipes has approximately 283 employees across 5 continents, including EuropeNorth AmericaOceania. Key team members include Chief Executive Officer: P. H.Chief Executive Officer: G. T.Chief People Officer: M. C.. Explore WaterWipes's employee directory with LeadIQ.

What industry does WaterWipes belong to?

Minus sign iconPlus sign icon
WaterWipes operates in the Manufacturing industry.

What technology does WaterWipes use?

Minus sign iconPlus sign icon
WaterWipes's tech stack includes Section.ioGoogle Fonts APIFont AwesomeAlpine.jsBackbone.jsTailwind CSSBootstrapAddThis.

What is WaterWipes's email format?

Minus sign iconPlus sign icon
WaterWipes's email format typically follows the pattern of FLast@waterwipes.com. Find more WaterWipes email formats with LeadIQ.

When was WaterWipes founded?

Minus sign iconPlus sign icon
WaterWipes was founded in 1993.

WaterWipes

ManufacturingLouth, Ireland201-500 Employees

WaterWipes was created by Edward McCloskey, a father determined to find a gentle solution for his newborn daughter’s sensitive skin. Unable to find a baby wipe free from harsh ingredients, he developed his own, made with 99.9% purified water and a drop of fruit extract. After years of research and development, WaterWipes® was born.
Today, WaterWipes is a global brand trusted by parents, healthcare professionals, and neonatal units in over 50 countries. Headquartered in Drogheda, Ireland, and supported by more than 360 passionate employees, we remain committed to purity, innovation, and care.
Our wipes are clinically proven to be kind on sensitive skin and suitable for premature babies. They are dermatologically approved, microbiome-friendly, and made from 100% plastic-free, plant-based, biodegradable materials. As we grow, we continue to expand our product range while staying true to our promise of minimal ingredients and maximum care.
At WaterWipes, our values - Bravery, Excellence, and Respect guide everything we do. We challenge convention, strive for the highest standards, and treat our people and customers with empathy and dignity.
We believe less is more. Our purpose is to create the purest products possible to protect and care for the most delicate skin, and our entrepreneurial spirit continues to drive us forward.

Section iconCompany Overview

Headquarters
Donore Industrial Estate Drogheda, Louth Ireland
NAICS Code
31-33 - Manufacturing
Founded
1993
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    WaterWipes's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    WaterWipes's revenue is estimated to be in the range of $25M$50M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.