Insights

Growing Global Presence WaterWipes is trusted by consumers, healthcare professionals, and neonatal units in over 50 countries, indicating strong international demand for natural, gentle baby care products and potential for expansion into new markets.

Innovative and Sustainable Products With a focus on minimal ingredients, biodegradability, and plant-based materials, WaterWipes appeals to environmentally conscious parents and healthcare providers, creating opportunities to promote eco-friendly packaging and biodegradable product lines.

Award-Winning Leadership The company's founder, Edward McCloskey, has received numerous awards including EY Entrepreneur of the Year and international recognition, highlighting strong leadership and brand credibility that can be leveraged in sales pitches.

Market Positioning Positioned as a premium brand with a core commitment to purity and skin sensitivity, WaterWipes can target high-end retail channels, hospitals, and specialty stores seeking trusted, dermatologist-approved products.

Regulatory and Legal Challenges Recent class action issues related to consumer law violations present an opportunity to engage with the company on compliance solutions or product assurance services to mitigate legal risks and strengthen brand trust.

Similar companies to WaterWipes

WaterWipes Tech Stack

WaterWipes uses 8 technology products and services including Section.io, Google Fonts API, Font Awesome, and more. Explore WaterWipes's tech stack below.

  • Section.io
    Content Delivery Network
  • Google Fonts API
    Font Scripts
  • Font Awesome
    Font Scripts
  • Alpine.js
    Javascript Frameworks
  • Backbone.js
    Javascript Frameworks
  • Tailwind CSS
    UI Frameworks
  • Bootstrap
    UI Frameworks
  • AddThis
    Widgets

Media & News

WaterWipes's Email Address Formats

WaterWipes uses at least 1 format(s):
WaterWipes Email FormatsExamplePercentage
FLast@waterwipes.comJDoe@waterwipes.com
45%
Last@waterwipes.comDoe@waterwipes.com
7%
First.Last@waterwipes.comJohn.Doe@waterwipes.com
3%
FLast@waterwipes.comJDoe@waterwipes.com
45%

Frequently Asked Questions

What is WaterWipes's official website and social media links?

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WaterWipes's official website is waterwipes.com and has social profiles on LinkedInCrunchbase.

What is WaterWipes's NAICS code?

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WaterWipes's NAICS code is 31-33 - Manufacturing.

How many employees does WaterWipes have currently?

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As of December 2025, WaterWipes has approximately 273 employees across 5 continents, including EuropeNorth AmericaOceania. Key team members include Chief Executive Officer: P. H.Chief Operations Officer: K. T.Chief Financial Officer: L. S.. Explore WaterWipes's employee directory with LeadIQ.

What industry does WaterWipes belong to?

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WaterWipes operates in the Manufacturing industry.

What technology does WaterWipes use?

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WaterWipes's tech stack includes Section.ioGoogle Fonts APIFont AwesomeAlpine.jsBackbone.jsTailwind CSSBootstrapAddThis.

What is WaterWipes's email format?

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WaterWipes's email format typically follows the pattern of FLast@waterwipes.com. Find more WaterWipes email formats with LeadIQ.

When was WaterWipes founded?

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WaterWipes was founded in 1993.

WaterWipes

ManufacturingLouth, Ireland201-500 Employees

WaterWipes was created by Edward McCloskey, a father determined to find a gentle solution for his newborn daughter’s sensitive skin. Unable to find a baby wipe free from harsh ingredients, he developed his own, made with 99.9% purified water and a drop of fruit extract. After years of research and development, WaterWipes® was born.
Today, WaterWipes is a global brand trusted by parents, healthcare professionals, and neonatal units in over 50 countries. Headquartered in Drogheda, Ireland, and supported by more than 360 passionate employees, we remain committed to purity, innovation, and care.
Our wipes are clinically proven to be kind on sensitive skin and suitable for premature babies. They are dermatologically approved, microbiome-friendly, and made from 100% plastic-free, plant-based, biodegradable materials. As we grow, we continue to expand our product range while staying true to our promise of minimal ingredients and maximum care.
At WaterWipes, our values - Bravery, Excellence, and Respect guide everything we do. We challenge convention, strive for the highest standards, and treat our people and customers with empathy and dignity.
We believe less is more. Our purpose is to create the purest products possible to protect and care for the most delicate skin, and our entrepreneurial spirit continues to drive us forward.

Section iconCompany Overview

NAICS Code
31-33 - Manufacturing
Founded
1993
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    WaterWipes's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    WaterWipes's revenue is estimated to be in the range of $25M$50M

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