Insights

Strong Market Presence WaterWipes is a trusted global brand available in over 50 countries, demonstrating significant international distribution channels and a broad customer base that includes parents, healthcare professionals, and neonatal units, presenting opportunities for expansion into similar demographic segments.

Innovative & Sustainable Products With a commitment to purity, biodegradability, and plant-based formulations, WaterWipes appeals to eco-conscious consumers seeking natural, gentle baby care products, opening avenues for marketing eco-friendly product lines and sustainability-focused retail partnerships.

Recent Financial Growth Having secured a substantial €145 million investment, WaterWipes is poised for aggressive overseas expansion, creating opportunities to offer retail partners new markets and increased product demand based on its recent funding and growth trajectory.

Recognition & Awards Repeated recognition as one of Ireland’s Best Managed Companies enhances WaterWipes’ credibility, enabling sales teams to leverage this prestige when targeting premium retail outlets and healthcare institutions seeking reputable, award-winning brands.

Legal & Market Challenges Ongoing legal issues related to marketing claims may influence consumer perception, suggesting potential sales opportunities in product transparency, certification, and compliance services to strengthen brand trust and mitigate risks in sales pitches.

Similar companies to WaterWipes

WaterWipes Tech Stack

WaterWipes uses 8 technology products and services including Section.io, Google Fonts API, Font Awesome, and more. Explore WaterWipes's tech stack below.

  • Section.io
    Content Delivery Network
  • Google Fonts API
    Font Scripts
  • Font Awesome
    Font Scripts
  • Alpine.js
    Javascript Frameworks
  • Backbone.js
    Javascript Frameworks
  • Tailwind CSS
    UI Frameworks
  • Bootstrap
    UI Frameworks
  • AddThis
    Widgets

Media & News

WaterWipes's Email Address Formats

WaterWipes uses at least 1 format(s):
WaterWipes Email FormatsExamplePercentage
FLast@waterwipes.comJDoe@waterwipes.com
45%
Last@waterwipes.comDoe@waterwipes.com
7%
First.Last@waterwipes.comJohn.Doe@waterwipes.com
3%
FLast@waterwipes.comJDoe@waterwipes.com
45%

Frequently Asked Questions

Where is WaterWipes's headquarters located?

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WaterWipes's main headquarters is located at Donore Industrial Estate Drogheda, Co Louth IE. The company has employees across 5 continents, including EuropeNorth AmericaOceania.

What is WaterWipes's official website and social media links?

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WaterWipes's official website is waterwipes.com and has social profiles on LinkedIn.

What is WaterWipes's NAICS code?

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WaterWipes's NAICS code is 31-33 - Manufacturing.

How many employees does WaterWipes have currently?

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As of October 2025, WaterWipes has approximately 273 employees across 5 continents, including EuropeNorth AmericaOceania. Key team members include Chief Executive Officer: P. H.Chief Operations Officer: K. T.Chief Financial Officer: L. S.. Explore WaterWipes's employee directory with LeadIQ.

What industry does WaterWipes belong to?

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WaterWipes operates in the Manufacturing industry.

What technology does WaterWipes use?

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WaterWipes's tech stack includes Section.ioGoogle Fonts APIFont AwesomeAlpine.jsBackbone.jsTailwind CSSBootstrapAddThis.

What is WaterWipes's email format?

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WaterWipes's email format typically follows the pattern of FLast@waterwipes.com. Find more WaterWipes email formats with LeadIQ.

When was WaterWipes founded?

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WaterWipes was founded in 1993.
WaterWipes

WaterWipes

ManufacturingCo Louth, Ireland201-500 Employees

WaterWipes was created by Edward McCloskey, a father determined to find a gentle solution for his newborn daughter’s sensitive skin. Unable to find a baby wipe free from harsh ingredients, he developed his own, made with 99.9% purified water and a drop of fruit extract. After years of research and development, WaterWipes® was born.
Today, WaterWipes is a global brand trusted by parents, healthcare professionals, and neonatal units in over 50 countries. Headquartered in Drogheda, Ireland, and supported by more than 360 passionate employees, we remain committed to purity, innovation, and care.
Our wipes are clinically proven to be kind on sensitive skin and suitable for premature babies. They are dermatologically approved, microbiome-friendly, and made from 100% plastic-free, plant-based, biodegradable materials. As we grow, we continue to expand our product range while staying true to our promise of minimal ingredients and maximum care.
At WaterWipes, our values - Bravery, Excellence, and Respect guide everything we do. We challenge convention, strive for the highest standards, and treat our people and customers with empathy and dignity.
We believe less is more. Our purpose is to create the purest products possible to protect and care for the most delicate skin, and our entrepreneurial spirit continues to drive us forward.

Section iconCompany Overview

Headquarters
Donore Industrial Estate Drogheda, Co Louth IE
NAICS Code
31-33 - Manufacturing
Founded
1993
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    WaterWipes's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    WaterWipes's revenue is estimated to be in the range of $25M$50M

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