Insights

Expansion opportunities WaterWipes is actively expanding its product portfolio beyond baby wipes into feminine and incontinence care, presenting cross-sell or new category opportunities for health and personal care retailers, healthcare facilities, and e-commerce distributors.

Healthcare trust The brand is trusted by healthcare professionals and neonatal units, suggesting strong potential to partner with hospitals, clinics, and maternal health programs for product adoption, white-label opportunities, or bulk supply contracts.

Sustainability leadership With 100% plastic-free, plant-based, biodegradable materials and a focus on minimal ingredients, WaterWipes can leverage sustainability as a differentiator to win partnerships with eco-conscious retailers, dermatology clinics, and green-focused consumer brands.

Global reach Operating in over 50 countries and led by an award-winning founder, there are numerous international B2B channels for distribution partnerships, private label arrangements, and regional marketing co-ops to accelerate growth.

Funding and recognition Significant funding and high-profile awards bolster credibility for enterprise deals, licensing, and large-scale procurement opportunities with government programs, NGOs, and large retailer networks seeking trusted maternal care brands.

WaterWipes Tech Stack

WaterWipes uses 8 technology products and services including Section.io, Mailchimp, Mimecast, and more. Explore WaterWipes's tech stack below.

  • Section.io
    Content Delivery Network
  • Mailchimp
    Email
  • Mimecast
    Email Security
  • iubenda
    Governance, Risk And Compliance
  • Backbone.js
    Javascript Frameworks
  • YouTube
    Video Players
  • Vimeo
    Video Players
  • FlippingBook
    Widgets

Media & News

WaterWipes's Email Address Formats

WaterWipes uses at least 1 format(s):
WaterWipes Email FormatsExamplePercentage
FLast@waterwipes.comJDoe@waterwipes.com
85%
Last@waterwipes.comDoe@waterwipes.com
11%
First.Last@waterwipes.comJohn.Doe@waterwipes.com
4%

Frequently Asked Questions

What is WaterWipes's official website and social media links?

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WaterWipes's official website is waterwipes.com and has social profiles on LinkedInCrunchbase.

How much revenue does WaterWipes generate?

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As of July 2026, WaterWipes's annual revenue is estimated to be $25M - $50M.

What is WaterWipes's NAICS code?

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WaterWipes's NAICS code is 31-33 - Manufacturing.

How many employees does WaterWipes have currently?

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As of July 2026, WaterWipes has approximately 293 employees across 5 continents, including EuropeNorth AmericaOceania. Key team members include Chief Executive Officer: G. T.Chief Marketing Officer: E. H.Chief People Officer: M. C.. Explore WaterWipes's employee directory with LeadIQ.

What industry does WaterWipes belong to?

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WaterWipes operates in the Manufacturing industry.

What technology does WaterWipes use?

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WaterWipes's tech stack includes Section.ioMailchimpMimecastiubendaBackbone.jsYouTubeVimeoFlippingBook.

What is WaterWipes's email format?

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WaterWipes's email format typically follows the pattern of FLast@waterwipes.com. Find more WaterWipes email formats with LeadIQ.

How much funding has WaterWipes raised to date?

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As of July 2026, WaterWipes has raised $153M in funding. The last funding round occurred on Dec 09, 2024 for $153M.

When was WaterWipes founded?

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WaterWipes was founded in 1993.
WaterWipes logo

WaterWipes

ManufacturingLouth, Ireland201-500 Employees

WaterWipes is a manufacturing company headquartered in the Donore Industrial Estate in Drogheda, Louth, Ireland, with 201–500 employees, and its website is https://waterwipes.com. It was founded by Edward McCloskey to create a gentle wipe for his newborn daughter's sensitive skin, resulting in a formulation of 99.9% purified water with a drop of fruit extract after extensive research and development. WaterWipes operates as a global brand used by parents, healthcare professionals, and neonatal units in more than 50 countries. The wipes are described as dermatologically approved and microbiome-friendly, and are manufactured from plant-based, biodegradable materials that are plastic-free. The company emphasizes values of Bravery, Excellence, and Respect, and in 2026 expanded its product portfolio to include Incontinence Care Wipes and related ranges.

Section iconCompany Overview

NAICS Code
31-33 - Manufacturing
Founded
1993
Employees
201-500

Section iconFunding & Financials

  • $153M

    WaterWipes has raised a total of $153M of funding over 1 rounds. Their latest funding round was raised on Dec 09, 2024 in the amount of $153Mas a private_equity.

  • $25M - $50M

    WaterWipes's revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $153M

    WaterWipes has raised a total of $153M of funding over 1 rounds. Their latest funding round was raised on Dec 09, 2024 in the amount of $153Mas a private_equity.

  • $25M - $50M

    WaterWipes's revenue is estimated to be in the range of $25M - $50M

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