Global Reach Wattpad is a leading social storytelling platform with a community of over 94 million users globally, presenting an opportunity to expand sales outreach to a diverse international audience.

Content Monetization With the launch of Wattpad Originals, a new paid content model, there is a chance to explore sales strategies around balancing free and paid access for authors and readers, potentially tapping into new revenue streams.

Tech Integration Through the utilization of tech tools like Google Ads, HubSpot, and AppLovin, Wattpad demonstrates a tech-savvy approach which could align well with companies seeking innovative content marketing solutions.

Adaptation Partnerships The recent developments of Wattpad expanding into animated series adaptations present opportunities for potential partnerships with production companies looking to adapt popular literary works into visual media.

Account-Based Sales Given the fluctuation in headcount, implementing an account-based sales strategy could be beneficial to target stable accounts and strengthen relationships with existing clients, potentially leading to increased retention and sales growth.