Live Integration Growth Leverage Waves ProLink integration for Midas HD96 and Dante-WSG XS to pursue OEM partnerships with console manufacturers, live sound networks, and broadcast facilities, expanding adoption in pro venues and on tour.

Broadcast Live Adoption Target broadcast houses and live production facilities that rely on Waves tools, highlighting NAB 2026 and Grammy-related workflows to offer scalable processing bundles and SoundGrid-based networks.

Training and Certification Capitalize on ongoing training initiatives like Better U and InfoComm engagement by offering enterprise training subscriptions, onboarding programs, and partner certifications to speed deployment.

OEM Licensing Expansion Expand licensing programs beyond current partners (Dell, Google, Fitbit, Asus) to additional consumer electronics, automotive, and smart devices, creating new revenue from algorithm licenses.

Events and Demos Maintain a strong presence at trade shows and awards (NAB, TEC Awards, Grammys) with co-branded demos and success stories to generate high-intent opportunities and accelerate deals.