Regional Intermodal Potential Leverage Minnesota location and intermodal rail capabilities to attract regional shippers seeking efficient freight options that blend trucking with rail connections. Position Waymore as a one-stop solution for regional coverage and seamless intermodal shipments.

Tech-Driven Growth The current tech stack shows a basic online presence; there is an opportunity to upgrade lead capture, SEO, and tracking to win more inbound freight requests and to showcase performance metrics such as on-time delivery and safety.

Service Differentiation As a smaller carrier, Waymore can differentiate through personalized account management, flexible capacity, and rapid response times to SMB shippers who may be overlooked by larger incumbents.

Strategic Partnerships Pursue partnerships with freight brokers, other carriers, or rail operators to expand capacity options for customers and to win intermodal shipments, aligning with existing rail capability.

People & Reliability Investing in driver engagement and safety programs can boost reliability and retention, creating a compelling value proposition for shippers that rely on consistent service.