Strong Market Presence As the largest Mustang dealer in the US with a long-standing history since 1955, Wayne Akers Ford has built a robust regional reputation, presenting a significant opportunity to cross-sell high-performance Ford models and related accessories.

Expansive Product Range Offering a wide selection of new, pre-owned, and customized vehicles including Roush Mustangs, Shelby models, and the all-new Raptor F150 positions the dealership well to upsell premium and performance vehicle upgrades, as well as aftermarket parts.

Digital Engagement Utilizing multiple digital marketing tools like Google Ads, Facebook Pixel, and SEO strategies indicates a focus on online lead generation, making targeted digital campaigns an effective avenue for expanding customer reach and increasing sales conversions.

Service & Customization Opportunities With a full-service department that offers repairs and customization with Ford Performance Parts, there is a potential growth avenue in promoting maintenance packages, aftermarket modifications, and personalized vehicle enhancements to existing and new customers.

Customer Financing Services Providing auto financing options for both personal and business clients creates opportunities to partner with financial service providers to offer competitive financing packages, potentially increasing transaction volume and customer loyalty.