Strong Market Presence As the largest Mustang dealer in the US with an extensive inventory including Roush Mustangs, Shelby’s, and new Ford models like the Raptor F150 and Fiesta, Wayne Akers Ford presents a significant opportunity for targeted marketing efforts to car enthusiasts and performance vehicle buyers.

Diverse Revenue Streams With a revenue range of 50 to 100 million dollars and a comprehensive service department offering full-service repairs and customization with Ford performance parts, there is potential to promote aftermarket accessories, maintenance packages, and financing solutions to existing and prospective customers.

Digital Engagement Utilizing digital marketing tools like Google Ads, Facebook Pixel, and Yoast SEO indicates an active online presence, providing opportunities to enhance targeted advertising campaigns for new vehicle launches, promotions, and service offerings to drive traffic and sales.

Customer Service Focus The company's full-service repair shop and heavy truck service capabilities suggest opportunities to market service plans, loyalty programs, and parts sales to enhance customer retention and generate additional revenue through service-related sales.

Expansion Potential Given the company's established presence since 1955 and its sizable customer base, there is potential for sales growth by expanding into new markets, fleet sales, or introducing digital sales channels to reach a broader audience in the competitive automotive space.