Insights

Strategic Partnerships Waypoint TV partners with outdoor brands and events (e.g., Rivers Are Life Earth Day partnership) presenting sales opportunities for co-branded content, sponsorships, and cross-promotional campaigns that expand reach and monetization.

Affiliate and Commerce With Squarespace Commerce and a broad content catalog, there is potential to upsell merchandise, gear, or affiliate products to engaged viewers through targeted ads and in-video product placements.

Content Sponsorship Existing and upcoming programming like Gear Wishlist Giveaway and hosted features with influencers provide openings for sponsored episodes, product integrations, and exclusive sponsor-led series to drive brand lift.

Audience Monetization Large multi-channel reach (TV, streaming, podcasts, social) presents a unified opportunity to sell multi-platform ad packages (video, audio, display) to advertisers seeking outdoor lifestyle targeting.

Data-Driven Outreach Leverage insights from their tech stack (Google Ads, Klaviyo, Mailchimp) and audience engagement metrics to tailor personalized campaigns for mid-market outdoor brands and retailers seeking measurable ROI.

Similar companies to WAYPOINT

WAYPOINT Tech Stack

WAYPOINT uses 8 technology products and services including Google Ads, Google AdSense, Twitter Ads, and more. Explore WAYPOINT's tech stack below.

Media & News

WAYPOINT's Email Address Formats

WAYPOINT uses at least 3 email formats:
WAYPOINT Email FormatsExamplePercentage
First@waypointtv.comJohn@waypointtv.com
77%
FLast@waypointtv.comJDoe@waypointtv.com
15%
First.Last@waypointtv.comJohn.Doe@waypointtv.com
8%

Frequently Asked Questions

What is WAYPOINT's stock symbol?

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WAYPOINT is a publicly traded company; the company's stock symbol is WPR.AX.

What is WAYPOINT's official website and social media links?

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WAYPOINT's official website is waypointtv.com and has social profiles on LinkedIn.

How much revenue does WAYPOINT generate?

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As of August 2026, WAYPOINT's annual revenue is estimated to be $1M - $10M.

What is WAYPOINT's NAICS code?

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WAYPOINT's NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does WAYPOINT have currently?

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As of August 2026, WAYPOINT has approximately 16 employees across 2 continents, including North America and Europe. Key team members include Company Owner: J. M. and Catalyst Division Director: A. B. Explore WAYPOINT's employee directory with LeadIQ.

What industry does WAYPOINT belong to?

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WAYPOINT operates in the Entertainment Providers industry.

What technology does WAYPOINT use?

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WAYPOINT's tech stack includes Google Ads, Google AdSense, Twitter Ads, Squarespace, Squarespace Commerce, Mailchimp, Microsoft 365 and Klaviyo.

What is WAYPOINT's email format?

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WAYPOINT's email format typically follows the pattern of First@waypointtv.com. Find more WAYPOINT email formats with LeadIQ.

When was WAYPOINT founded?

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WAYPOINT was founded in 2015.
WAYPOINT logo

WAYPOINT

Entertainment ProvidersTexas, United States11-50 Employees

Waypoint is a modern media company focused on outdoor entertainment, delivering content through a 24/7 linear TV channel, a streaming platform with thousands of episodes and films, a podcast network, and active social media channels. Its offerings target outdoor enthusiasts and leaders in the fishing, hunting, and adventure spaces, providing accessible, on-demand programming across multiple formats for a wide audience. Based in Austin, Texas, Waypoint serves a broad viewership with a presence across streaming, broadcast-style channels, and digital communities, aiming to be a central destination for outdoor content and discussion. The company has established partnerships and programming that expand its reach, including collaborations and new shows, as it grows its footprint in the outdoor media landscape. Waypoint has grown its audience to millions across its platforms and maintains a content emphasis on timely, seasonally relevant outdoor topics.

Section iconCompany Overview

Stock Symbol
WPR.AX
NAICS Code
71 - Arts, Entertainment, and Recreation
Founded
2015
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    WAYPOINT's revenue is estimated to be in the range of $1M - $10M

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