Growing Market Presence Wayside Fence operates as a national manufacturer and wholesaler of fencing materials, suggesting opportunities to expand their product offerings or services into new regional markets or verticals within the construction and landscaping sectors.

Mid-sized Revenue With revenue ranging from 1 million to 10 million dollars, there is potential to develop targeted sales strategies to support growth initiatives, such as premium fencing solutions or value-added services that can increase order size and client retention.

Digital Engagement Utilizing platforms like Shopify and SEO tools indicates a focus on online sales channels, presenting opportunities to enhance e-commerce capabilities, improve lead generation, and optimize customer experience through digital marketing.

Limited Resources As a small team of 11 to 50 employees, Wayside Fence may benefit from scalable supply chain solutions or technology partnerships that streamline operations and support their growth without overextending their internal resources.

Industry Competition Competing with larger firms like American Fence Company highlights the importance of differentiating through quality, customer service, or niche specialization, offering avenues for sales reps to position tailored solutions for local or specialized clients.