Community Engagement WCAX-TV actively partners with local organizations such as the Vermont Foodbank, University of Vermont, and Toys for Tots, demonstrating a strong community presence that can be leveraged for localized advertising and sponsorship opportunities.
Digital Expansion With initiatives like launching the '802 News' podcast and providing content online via wcax.com and mobile apps, WCAX-TV shows a commitment to digital content delivery, opening avenues for targeted digital advertising solutions.
Market Leadership Operating since 1954 with a long-standing market leadership, WCAX-TV maintains a trusted local brand, providing a stable platform for regional advertisers seeking visibility in Vermont and surrounding areas.
Technology Stack Utilizing advanced tools such as Google Tag Manager, AppNexus, and Taboola, WCAX-TV demonstrates tech-savviness that can support data-driven advertising strategies and performance marketing campaigns.
Revenue Potential With a revenue range of 10 to 50 million dollars, WCAX-TV presents significant advertising and sponsorship opportunities, especially in local news, sports, and community programs, appealing to brands targeting regional audiences.