Insights

Local Engagement WCBI-TV operates as a local CBS, My Network TV and CW affiliate serving Northeast Mississippi and Northwest Alabama, indicating strong community reach and opportunities to co-sponsor local events, news segments, and targeted hyperlocal advertising campaigns.

Digital Leadership The station was an early digital transition adopter in Mississippi and maintains award-winning online presence, suggesting opportunities to upsell digital advertising, programmatic buying, and enhanced web sponsorships through wcbi.com using the tech stack and data capabilities.

Brand Partnerships Recent and ongoing partner initiatives with recycling firms, blood services, and community programs indicate receptiveness to cause-related marketing, job fairs, and sponsorships that align with local audiences and CSR initiatives.

Revenue Scale Current revenue is in the $50M–$100M range with a mid-sized employee base, signaling potential for bundled advertising packages, regional sponsorships, and cross-platform campaigns across TV and digital properties.

Advertising Tech Tech stack includes major ad platforms (Amazon and Microsoft Advertising), programmatic tools (Taboola, Snowplow), and site builders (Wix, WordPress); this opens doors for advanced targeting, audience data partnerships, and customized ad solutions.

Similar companies to WCBI-TV

WCBI-TV Tech Stack

WCBI-TV uses 8 technology products and services including Amazon Advertising, Microsoft Advertising, Taboola, and more. Explore WCBI-TV's tech stack below.

WCBI-TV's Email Address Formats

WCBI-TV uses at least 4 email formats:
WCBI-TV Email FormatsExamplePercentage
FLast@wcbi.comJDoe@wcbi.com
68%
FirstLast@wcbi.comJohnDoe@wcbi.com
14%
LastF@wcbi.comDoeJ@wcbi.com
11%
First@wcbi.comJohn@wcbi.com
7%

Frequently Asked Questions

What is WCBI-TV's phone number?

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You can contact WCBI-TV's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is WCBI-TV's official website and social media links?

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WCBI-TV's official website is wcbi.com and has social profiles on LinkedIn.

How much revenue does WCBI-TV generate?

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As of August 2026, WCBI-TV's annual revenue is estimated to be $50M - $100M.

What is WCBI-TV's NAICS code?

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WCBI-TV's NAICS code is 515 - Broadcasting (except Internet).

How many employees does WCBI-TV have currently?

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As of August 2026, WCBI-TV has approximately 82 employees across 1 continents, including North America. Key team members include Sports Anchor/Reporter: K. D., Webmaster: D. S. and Anchor: E. C. Explore WCBI-TV's employee directory with LeadIQ.

What industry does WCBI-TV belong to?

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WCBI-TV operates in the Broadcast Media Production and Distribution industry.

What technology does WCBI-TV use?

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WCBI-TV's tech stack includes Amazon Advertising, Microsoft Advertising, Taboola, Snowplow, Wix, WordPress, CookieYes and KnowBe4.

What is WCBI-TV's email format?

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WCBI-TV's email format typically follows the pattern of FLast@wcbi.com. Find more WCBI-TV email formats with LeadIQ.

When was WCBI-TV founded?

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WCBI-TV was founded in 1956.
WCBI-TV logo

WCBI-TV

Broadcast Media Production and DistributionMississippi, United States51-200 Employees

WCBI-TV is a broadcast media producer and distributor serving the Northeast Mississippi and Northwest Alabama region, providing local news, weather, sports, and community events through its affiliated networks CBS, My Network TV, and CW. Based in Columbus, Mississippi, the station supports a regional audience with perennial focus on informing residents about developments in the area, and it maintains an online presence at wcbi.com to extend its reach and accessibility. The company operates as a mid-sized local television outlet and has a history of technological advancement within Mississippi, notably being the first station in the state to switch to digital broadcasting.

WCBI-TV targets viewers seeking trusted, local coverage and timely information for daily life and regional happenings. The organization also engages with community initiatives and publicly reported partnerships and projects, including collaborations on job fairs and blood drives, illustrating its role in local civic life. The firm functions within the broadcast media sector, positioning itself as a regional affiliate with multiple network affiliations to serve a diverse audience across its service area.

Section iconCompany Overview

Phone number
Website
wcbi.com
NAICS Code
515 - Broadcasting (except Internet)
Founded
1956
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    WCBI-TV's revenue is estimated to be in the range of $50M - $100M

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