Community Partnership Opportunities WCCO | CBS News Minnesota has a history of forming partnerships with organizations like Wishsandiego, Union Gospel Mission, and CentraCare. Leveraging these community connections could open doors for joint initiatives or sponsorships.

Technology Adoption for Advertising With the launch of the NextGen TV signal, WCCO is embracing cutting-edge technology. This advancement provides an opportunity for businesses looking to advertise using innovative platforms to reach a tech-savvy audience.

Engagement via Local Events The Wishes in Flight airline miles drive shows WCCO's commitment to local community events. Businesses can explore opportunities to engage with a local audience through event sponsorship or participation.

Promotion through Social Media WCCO's active presence on social media platforms like Facebook, Instagram, and Twitter presents an avenue for businesses to collaborate on digital marketing campaigns or promotions to reach a broader online audience.

Weather-Related Advertising Opportunities Given WCCO's coverage of weather events such as storms causing power outages, businesses in sectors relevant to weather-proofing, emergency services, or utilities could find advertising opportunities during such news coverage.