Sponsorship Growth Capitalize on WCNY’s public market presence and new Sales and Marketing leadership to upsell cross-channel underwriting and sponsorship packages to local businesses, educational institutions, and arts organizations. Leverage WCNY’s award-winning production capabilities to deliver tailor-made sponsor messages across on-air programming, digital platforms, and special events.

Venue and Events Offer the new Broadcast and Education Center as a revenue engine through studio rentals, live event production, film screenings, and education programs. Target cultural institutions, nonprofits, and corporate clients for paid events and sponsorship opportunities around these activities, creating recurring venue-based income.

Production Services Position WCNY Productions as the go-to partner for corporate videos, ads, historical documentaries, and broadcast segments. Develop retainer-based relationships for ongoing video production and post-production services to build a stable client base in the local business community and public sector.

Digital Advertising Monetize WCNY’s digital assets through programmatic opportunities and sponsorships leveraging the existing tech stack. Sell localized digital packages across WCNY.org and streaming platforms to reach the Central New York market with measurable engagement.

Partnership & Grants Leverage current collaborations with museums and journalism education partners to secure grant-funded programming, co-branded events, and donor engagement opportunities. Propose partnerships with philanthropic funders and educational nonprofits to expand impact and generate revenue through sponsored content and educational initiatives.