Strategic Partners Target customers in New England achieved through WD Matthews longstanding relationships with Toyota, Clark, Doosan forklifts, JLG and Genie aerial lifts, and System Logistics automated solutions to upsell service contracts, parts, and enhanced rental offerings.

Service & Rentals Leverage existing service and rental capabilities in material handling and aerial access equipment to cross-sell maintenance plans, extended warranties, and fleet optimization programs to current customers across five states.

Expansion Footprint capitalize on regional reach (five states) and a mid-market footprint with revenues in the tens of millions to tailor scalable, bundled solutions for growing mid-sized warehouses, distribution centers, and manufacturing facilities.

Technology Enablement Use their tech stack and digital presence (WordPress, WooCommerce, Pardot, iCIMS) to promote rental-to-own campaigns, parts stocking strategies, and proactive service reminders to increase cycle times and repeat business.

Community & Loyalty Position WD Matthews as a trusted regional partner with a history of community engagement and disaster-relief partnerships to unlock corporate social responsibility-led sales angles and strategic alliances with local businesses seeking reliable equipment solutions.