Cross-Platform Advertising Leverages broadcast reach plus digital properties to offer integrated campaigns across TV, online video, display, and audio. With audience insights from Quantcast Measure and a modern web stack (Open Graph, AMP, CDN delivery) you can target local demographics and deliver measurable ROI. A bundled offering to local SMBs, education, and government partners can increase share of wallet across channels.

Community Partnerships Proven local partnerships with YMCA, Roanoke Parks and Recreation, and Virginia Tech create ready-made sponsorship avenues for community programs, public safety campaigns, and events. Use these relationships to pitch sponsored content, event coverage, and CSR-aligned campaigns that build local brand affinity and drive store visits or inquiries.

Podcast Sponsorships Ventures like the Slight Chance of Science podcast show content expansion opportunities beyond traditional news. Advertisers can sponsor episodes, run host-read or dynamic ads, and cross-promote with school and weather content, extending reach to engaged audio and video audiences with measurable podcast metrics.

Gray Network Advantage Gray Television ownership unlocks access to national campaigns, co-op funds, and shared production capabilities. Offer tiered packages that combine local TV and digital with Gray-wide opportunities, content syndication, and cross-market advertising to advertisers seeking broader but targeted regional exposure.

Local Data Targeting Strong Virginia footprint across Roanoke, Blacksburg, and Danville with solid revenue potential supports geo-targeted campaigns. Leverage Quantcast audience data to deliver geo-focused ads and provide attribution reporting. Ideal for mid-sized local businesses in retail, hospitality, healthcare, real estate, and public sector.