Local NBC Affiliate WDSU-TV is a New Orleans NBC affiliate owned by Hearst Television, serving a sizable regional market with a strong local news focus. Sales opportunities include targeted local ad packages, sponsorships during high-viewership local news blocks, and community event integrations to boost brand visibility in the Crescent City area.

Mid Market Scale With 51-200 employees and a revenue range of 50 to 100 million, WDSU-TV operates at a robust mid-market level. This suggests receptiveness to scalable, multi-channel campaigns including OTT advertising, programmatic placements, and bundled solutions across broadcast, digital, and social to drive measurable outcomes.

Tech Stack Enable The station utilizes a modern tech stack (AWS, WordPress, Google Workspace, Braze, Adobe Creative Suite, Google AdSense, Amazon Advertising). This enables streamlined digital campaigns, CRM-driven engagement, and creative production support for advertisers seeking integrated cross-channel experiences.

Recent Growth Recent activity includes new show launches and Emmy recognition, indicating active content expansion and credibility. Sales opportunities exist in sponsored segments around new programs like Louisiana Gator Week, investigative features, and Emmy-winning content partnerships to elevate brand storytelling.

Leadership & Talent New executive leadership and ongoing talent hires point to stability and strategic growth. This presents openings for strategic sponsorships, branded storytelling with the news team, and long-term partnerships aligned with Hearst Television’s growth ambitions and audience engagement initiatives.