Large showroom Leverage Weatherford BMW of Berkeley’s expansive indoor showroom and extensive new and certified pre-owned inventory to schedule personalized test-drive events and bundle test drives with limited-time promotions to drive foot traffic and cross-sell accessories.

Service leadership Highlight the state-of-the-art service center with factory-trained technicians and 30+ bays to offer maintenance packages, loaner car programs, and concierge service for ongoing BMW ownership, creating opportunities for service retention and cross-sell of parts and tires.

New model momentum Capitalize on the launch of the 2026 iX3 Neue Klasse platform by coordinating dealer-led launch events, pre-orders, and targeted campaigns to capture early adopters and convert inquiries into showroom visits and increased financing deals.

Local visibility Utilize the dealership’s Berkeley location and proximity to I-80 to run geo-targeted campaigns, invite local professionals and business fleets to corporate demo days, and offer city-specific promotions to boost nearby showroom and service visits.

Part and finance cross Promote the BMW parts boutique and OEM accessories alongside flexible financing and lease options to upsell accessories, maintenance plans, and warranty extensions, leveraging the large inventory and loaner fleet to differentiate Weatherford BMW of Berkeley from competitors.