Web Savvy PR Employee Directory

Advertising ServicesPennsylvania, United States1 Employees

Web Savvy PR operates in the Advertising Services sector from a base in Philadelphia, Pennsylvania, and is led by Cathy Larkin, a PR and Social Media Strategist. The firm works with small businesses and nonprofit organizations to clarify goals, identify audience needs, and design or refine a strategy that uses traditional public relations approaches alongside suitable social media activities to connect with customers and advance objectives. It collaborates with clients’ staff or external partners and can bring in independent consultants when additional expertise is needed.

Its services adapt to different client sizes: for established organizations it functions as a PR and marketing consultant; for emerging startups it often serves as a guide or social media coach; and for larger entities it can work with internal teams or external vendors. The focus is on practical planning and aligning tactics with client goals, including guidance on improving online public relations and marketing and on developing or improving a blog.

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