Smart Grill Growth Weber is expanding into connected and Wi-Fi enabled grilling with a lineup of smart products in 2026, presenting cross-selling opportunities for IoT platforms, mobile apps, and subscription services alongside its existing hardware.

Retail & Omnichannel The launch of Click & Collect and partnerships with retailers and brands (such as Trivento) indicate a push toward omnichannel distribution and co-marketing, creating opportunities to upsell accessories, smart devices, and exclusive bundles through retailer channels.

Recall Risk & Safety Weber faced a large-scale recall of grill brushes and has historically emphasized safety and compliance; this creates a sales window for higher-margin, safer accessories, certifications, and extended warranty programs to reassure customers and retailers.

Sustainability & Hiring With a stated commitment to inclusive hiring and a sizable manufacturing footprint, there is potential to offer ESG-related supplier programs, diversity-focused partnerships, and sustainability credentials to retailers seeking responsible supply chain partners.

Strategic Partnerships Recent collaborations with food and beverage brands and industry players signal openness to co-branded products and promotions, enabling sales teams to propose cross-promotional bundles, limited editions, and channel partnerships to expand Weber’s reach.