Webtrekk GmbH Employee Directory
Technology, Information and InternetBerlin, Germany201-500 Employees
Webtrekk GmbH is a technology company operating within the information and internet sector, based in Berlin, Germany. It is the European leader in marketing analytics and customer intelligence as part of the Mapp group, which maintains a global footprint across eight countries and serves a broad client base. The business focuses on helping marketers and data professionals avoid tedious technical tasks by enabling unified data and AI-generated insights, enabling cross-channel engagement that supports long-term customer loyalty and competitive advantage. Webtrekk’s services are aimed at optimizing how messages are delivered across channels, determining the best time, channel, and frequency to maximize impact for its clients. The company works with a diverse set of customers, including large brands such as Xerox, PepsiCo, Qantas, and Lloyds Banking Group, to uncover opportunities and improve digital marketing outcomes.