Weekday Email Format
Retail Apparel and FashionStockholm, Sweden501-1000 Employees
Weekday is a street fashion and lifestyle brand based in Stockholm that designs clothing and related products intended for everyday wear with a forward-facing, street-influenced feel. The company operates as a collaborative platform for creative expression, aiming to identify new styles and cultural trends, and in 2023 it joined the H&M Group through a corporate integration. The brand employs a sizable workforce and serves a customer base of fashion-conscious shoppers seeking expressive, boundary-pushing designs for daily life. Based in Stockholm and active in the Retail Apparel and Fashion industry, Weekday pursues collaborations and limited-edition projects, such as Tissue Feast launched in 2023 with the fragrance house Unifrom that included a perfume oil INDIGO and a raw denim collection.