Weetabix North America / Barbara's Bakery Inc. Email Format

Food and Beverage ManufacturingMassachusetts, United States11-50 Employees

Weetabix North America / Barbara's Bakery Inc. operates as a cereal and snack foods manufacturer serving the North American market, offering both branded products and private-label cereals. Founded in 1932, the company carries Weetabix, Barbara’s, and Alpen brands and is part of the broader Weetabix group. Its North American footprint includes a corporate head office in Marlborough, Massachusetts, with manufacturing facilities in Clinton, Massachusetts, and Cobourg, Ontario, and a workforce estimated around six hundred. 

The company supports a private-label program that began in 1983 and has grown to a portfolio of ready-to-eat products, alongside Barbara’s Bakery’s Non-GMO and organic offerings. In early 2026, logistics provider Great Bear extended its contract to handle the company’s transport needs, reflecting ongoing supply-chain activity in the region.

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