Broad Coverage Network Wellmark Blue Cross and Blue Shield offers a wide selection of providers, including almost all physicians and hospitals in Iowa and South Dakota. This extensive network can be leveraged to promote health plans and services to a large customer base.

High Industry Recognition Wellmark has been recognized as a top insurance company in multiple prestigious lists, including earning a five-star rating from Centers for Medicare & Medicaid Services (CMS). This industry recognition can be used as a selling point to establish credibility and attract new customers.

Strategic Partnerships Wellmark has established partnerships with organizations like the American Heart Association and Shaw Industries. Leveraging these partnerships can open doors for collaborative sales efforts and co-branded initiatives, enhancing the company's market presence and customer engagement.

New Leadership Team With recent key hires such as Dr. Candice O’Sullivan as managing director and Keith Shah as executive vice president and chief health and innovation officer, Wellmark is strengthening its leadership team. Highlighting the expertise and fresh perspectives brought by these leaders can be a compelling sales strategy to showcase the company's commitment to innovation and growth.

Community Recognition Wellmark's commitment to community development, as evidenced by the award from Keep Iowa Beautiful Corporation and involvement in local healthcare programs, reflects positively on its corporate social responsibility. Emphasizing these community initiatives in sales pitches can resonate well with customers who prefer companies with a strong social impact.