Wellness Brands Inc Email Format
Food and Beverage ServicesColorado, United States2-10 Employees
Wellness Brands Inc, based in Boulder, Colorado, was founded in early 2009 to bring to market a hydration formulation developed by NASA for astronauts. The product, The Right Stuff, originated from NASA's extended development and testing program, which included athlete trials that indicated the formula performed better than other options. NASA's published findings indicate the formula helps relieve dehydration symptoms, improves core thermoregulation under heavy exertion, and increases athletic endurance by more than 20% compared with other NASA-tested formulas; it remains in use by astronauts on space missions. The product has seen broad adoption beyond sport, with uptake by high schools, colleges, professional athletes, Olympians, and workers in demanding fields such as firefighting, construction, and military service for training and event-day regimens. As a small company in the food and beverage services sector, Wellness Brands Inc markets The Right Stuff to both general consumers and targeted professional users.