Small practice scale Target mid-sized orthodontic practices with revenue in the $1M-$10M range, offering scalable marketing and IT solutions tailored to lean teams (2-10 employees) that maximize patient outreach and operational efficiency.

Tech stack leverage Offer modernization and optimization services that align with their current tools (WordPress, Microsoft 365, New Relic, JSON-LD) and enhance data-driven marketing, site performance, privacy compliance, and patient engagement analytics.

Digital marketing uplift Propose enhancements around tracking and conversion optimization (Facebook Pixel, WordPress site, cookie consent) to improve patient acquisition, appointment scheduling, and ROI from online campaigns.

Competitor benchmarking Position as a cost-effective partner relative to larger orthodontic groups like Premier Orthodontics by offering flexible, affordable tech and marketing solutions designed for small but growing practices.

Growth opportunities Emphasize expansion-ready services such as online patient portals, SEO/local search optimization, reputation management, and compliance tooling to support practice growth and new location openings.