Exclusive Distributor Wesco Turf is an exclusive outdoor power equipment and irrigation distributor for Toro, Club Car, Ventrac, Bernhard, Foley, Salsco, and Harper in Florida, Southern Georgia, the Caribbean, and Panama, presenting a focused cross-sell opportunity for complementary Toro ecosystem products and irrigation solutions.

Strategic Growth The August 2022 acquisition of Hector Turf expanded Wesco’s territory to southern Florida, the Caribbean, and Panama, indicating a growing footprint and potential for upsell into new markets and larger service regions.

Strong Brand Wins Wesco Turf has a history of recognition as Toro’s North American Distributor of Excellence and multiple industry awards, signaling credibility and easier access to dealership and co-marketing programs that can be leveraged to drive new equipment and service sales.

Financial Scale With revenue in the range of 100M to 250M and a workforce of 51-200, Wesco Turf has the scale to support larger outbound sales cycles, financing options for customers, and bundled solution packages for golf courses, sports fields, and landscape contractors.

Tech & Training Adoption of enterprise tools (Microsoft 365 suite, Intune, OneDrive) and a customer-focused myTurf system expansion suggests opportunities to offer digital service plans, fleet management solutions, and remote monitoring services to improve efficiency for existing accounts.