Local digitals Leverage their multi-channel publishing model (print, e-papers, web) to upsell integrated ad campaigns across print, digital editions, and website with figures from Google AdSense, The Trade Desk, and Drupal for cohesive branding.

Tech stack leverage Position advanced ad tech and CRM usage (Salesforce, iCIMS, Freshdesk, Auth0, Piwik PRO) to offer enterprise-level marketing automation, customer data integration, and streamlined sales workflows for clients seeking measurable ROI.

Audience monetization Capitalize on diversified revenue streams by promoting programmatic advertising via The Trade Desk and targeted ads through AdSense, plus sponsorships in both the Reminder shopper and Sunday editions.

Community partnerships Highlight opportunities around partnerships with local institutions (Special Olympics, state patrol collaborations) to pitch sponsorships, community programs, and branded content that strengthens local engagement and trust.

Growth potential With a mid-market footprint and revenue in the 10–25M range, target mid-sized local advertisers and regional brands seeking measurable impact through integrated media buys, data-driven reporting, and digital-first awareness campaigns.