Sustainability Edge WestCMR operates a unique online marketplace for unused, sterile, in-date surgical supplies and preowned equipment, presenting a compelling value proposition for hospitals seeking cost savings and waste reduction through sustainable inventory return and reuse.

Surplus Channels With experience across Orthopedics/Trauma, Energy, ENT, OBGYN/Urology, Robotics, Vascular, and Wound products, WestCMR has access to a broad range of surplus and discontinued items from multiple surgical specialties, creating cross-sell and upsell opportunities for diverse hospital inventories.

Recognition & Trust Consistent awards and industry recognition (Business Excellence, Community Spirit, Philanthropy honors, Telly Award) bolster credibility with potential hospital buyers and supply chain partners, easing outreach and partnerships.

Regional Footprint Headquartered in Clearwater with a history of community engagement and growth, WestCMR has established local brand equity and relationships that can be leveraged to expand regional hospital networks and procurement partnerships.

Digital Marketing Toolkit A tech stack spanning Demandbase, The Trade Desk, Magento, and other platforms suggests readiness for targeted digital outreach, programmatic advertising, and e-commerce optimization to reach supply chain and materials managers effectively.