Customization Focus West Coast Spas specializes in built-to-order spas, offering numerous options for personalized features. This flexibility allows for upselling premium materials or advanced technology options tailored to customer preferences.

Regional Manufacturing The company manufactures locally in Oregon's Willamette Valley, which can be used to emphasize regional craftsmanship and quick delivery advantages for nearby markets, expanding sales opportunities within Oregon and neighboring states.

Digital Presence With a modern digital infrastructure including Shopify and Google Analytics, there is a strong foundation to leverage online marketing, targeted advertising, and e-commerce growth to reach new customer segments.

Market Positioning As a family-owned business with a mid-sized revenue range, West Coast Spas can be positioned as a high-quality, personalized alternative to larger competitors, appealing to consumers seeking bespoke spa solutions.

Industry Potential With a total revenue between one and ten million dollars and comparable competitors, there is room for growth by expanding product offerings, enhancing online visibility, and cultivating partnerships in the wellness and home improvement sectors.