Marketing and Analytics The district already uses Google Analytics, Google Tag Manager, Tealium, and other marketing tools, creating a solid foundation to upsell data-driven marketing services. Propose advanced analytics, targeted campaign management, and reporting dashboards to boost program registrations and event attendance, including partnerships with West Fargo Events.

Partnership Opportunities Recent partner event with West Fargo Events demonstrates openness to collaborations. Develop sponsorship packages, local business partnerships, and activity branding for parks and outdoor rinks to drive revenue and community engagement.

Facility Operations With multiple facilities and a mid-sized staff, there is a need for integrated scheduling, maintenance tracking, and asset management. Offer facility management software or outsourced operations support to improve utilization, reduce downtime, and simplify vendor coordination.

Program Expansion The mission emphasizes physical, mental, and social development, signaling room to grow youth programs, fitness classes, and family-oriented events. Cross-sell equipment, apparel, safety gear, and program licensing to expand revenue within parks programming.

Revenue Growth Levers A substantial revenue range suggests capacity for expanded revenue streams such as facility rentals, seasonal events, and sponsorship-driven experiences. Present turnkey sponsorship, event marketing partnerships, and licensing opportunities to monetize park assets and maximize community impact.