Ecommerce Potential The club uses Square Online Store and a Weebly site, presenting an opportunity to optimize the product catalog and create bundled offerings for court time, lessons, and branded merchandise; leverage video content to boost conversions and integrate with a CRM for lead capture and member signups.

Automation Opportunity With a small staff, there is a clear need for an integrated booking and membership management solution that handles court reservations, lessons, member signups, and events; a unified system can save time, improve retention, and provide data for upsell opportunities.

Flexible Payments They already use AfterPay, indicating openness to flexible payments; propose extending options for memberships or lesson packages and enabling recurring billing for events to grow predictable revenue.

Marketing Analytics Current tech depth includes Google services and security tooling; there is an opportunity to introduce analytics dashboards, event-driven marketing, and targeted campaigns to attract new members and re-engage existing ones, supported by video content.

Growth Differentiation Positioned near downtown with multiple indoor and outdoor courts, the club can differentiate through community leagues, clinics, tournaments, and sponsorship programs, supported by a scalable tech stack and compelling digital marketing.