Sustainable Practices West Press demonstrates a strong commitment to environmental sustainability by utilizing recycled papers, vegetable oil-based inks, and recycling printing plates and scrap paper, which can appeal to eco-conscious clients seeking green printing solutions.

Community Engagement As an employee-owned business with a long-standing history since 1991, West Press's focus on high-quality service and community involvement positions it well to attract local and regional customers who prioritize reliability and community values.

Niche Competitiveness Operating within the specialized printing services industry alongside competitors like Real Estate Webmasters and Constellation1 presents opportunities to target niche markets such as real estate or marketing agencies requiring high-quality, eco-friendly print services.

Digital Integration The use of advanced digital tools such as Google Analytics and WordPress suggests potential for expanding into digital marketing services or integrating online ordering to attract clients looking for seamless, integrated print and marketing solutions.

Market Expansion Potential With a medium-sized workforce and certifications, West Press is well-positioned to grow within regional markets or develop strategic partnerships with similar-sized companies to increase sales volume and diversify its service offerings.