Mid-size OEM Target the dealership’s mid-market footprint (11-50 employees) to position scalable automotive retail and service solutions that fit a small to mid-size operation in West Texas, leveraging their local Odessa presence.

Strong Revenue Range With annual revenue in the 10–25 million range, propose value-added services such as vendor financing support, aftermarket part sourcing optimization, and marketing automation to help increase gross profit and turnover.

Tech Stack Fit Their technology touches include Snowplow, Paycom, Redux/Preact, Google Maps and KnowBe4—present security, payroll, analytics, and CRM/marketing automation bundles that integrate with existing tools to improve efficiency and compliance.

Local Market Potential As a Odessa-based operation with a regional footprint, offer localized digital marketing, inventory optimization, and service-management solutions tailored to West Texas demand cycles and transportation needs.

Growth-Driven Partnerships Position as a scalable partner to support growth, including dealer-level ERP/CRM integrations, training programs, and customer experience enhancements that align with their size and potential expansion plans.