West Trax | BTT Employee Directory

Marketing ServicesWisconsin, United States2-10 Employees

West Trax | BTT operates in the Marketing Services sector from Lake Geneva, Wisconsin, offering an analytics-driven approach to SAP landscape management. Its KPI Analyzer product aims to provide comprehensive, automated insights into As-Is usage across SAP ERP environments, enabling IT leaders and executives to build accurate business cases, optimize budgets, and guide transformation initiatives toward SAP S/4HANA and related modernizations. The service emphasizes risk reduction, improved governance, and measurable ROI, with an emphasis on detailed, location- and user-level assessment outputs that support digital transformation roadmaps.

Targeted at SAP customers and their management teams, the company positions itself as a decision-support resource focused on solving business problems in the digitized economy rather than traditional product marketing. West Trax | BTT describes its offering as a data-driven way to assess current usage and security within SAP systems—highlighting capabilities to identify access controls issues and potential fraud risks—thereby aiding executives in planning migrations, optimizations, and risk-aware changes to their SAP environments.

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