Digital Presence With analytics and tag management in place, there is an opportunity to optimize lead capture, improve SEO, and implement a CRM-aligned marketing funnel to convert inquiries from potential beverage and food packaging partners.

Cloud Hosting Modernization West Virginia Glass Co currently relies on Google Cloud and SiteGround; a consolidated cloud-first hosting strategy with managed services can improve security, reliability, and cost efficiency, while enabling scalable digital marketing and e-commerce initiatives.

Energy Efficiency Energy intensive glass manufacturing creates a chance to explore sustainability partnerships, including energy audits, heat recovery opportunities, and recycled glass usage to meet growing demand for green packaging and certifications.

Small Team Automation A very small workforce suggests opportunities for manufacturing automation and ERP/MRP enablement to streamline planning, inventory, and production workflows, helping scale operations without large headcount.

Targeted B2B Growth Leverage LinkedIn and direct outreach to beverage brands and packaging designers, highlighting differentiators such as custom glassware or packaging capabilities, supported by a focused sales enablement program.