Community Engagement The Western Idaho Fair actively partners with local media outlets and organizations, such as CBS 2 News and Idaho Food Bank, demonstrating a strong community focus that can be leveraged for targeted sponsorships, event collaborations, and cause-related marketing opportunities.

Event Presence With high visibility during the 10-day fair at Expo Idaho, there are opportunities to promote products and services to a diverse audience of visitors seeking entertainment, food, and recreational activities, ideal for experiential marketing or on-site activations.

Growth Potential Operating with a revenue range of $1M to $10M and a small team size, the fair presents opportunities for scalable sponsorship packages, technology integrations, or new entertainment offerings to enhance visitor experience and increase revenue streams.

Digital Footprint The company's online presence through its website and technology stack, including Facebook Pixel, indicates a willingness to engage digitally, offering prospects for digital marketing, targeted advertising, or analytics services.

Market Positioning Competitive landscape includes other state fairs with similar revenue levels; positioning offerings around community engagement, entertainment enhancement, and local partnerships could help differentiate and expand the fair's market share.