Wellness Focus Westin Hotels & Resorts places a strong emphasis on wellness and health, implementing signature programs such as sleep enhancement initiatives and collaborations with wellness experts, which presents opportunities for partners offering health-related products, wellness technologies, and related services.

Sustainable Initiatives The launch of sustainable dining programs like The Farm highlights the company's commitment to eco-friendly practices, creating potential for collaborations with sustainable food suppliers, eco-friendly product vendors, and green technology providers.

Global Expansion With over 200 locations worldwide and recent management hires in key markets such as Singapore and Bali, Westin presents a broad geographic reach, ideal for businesses seeking to provide regional services, localized amenities, or targeted marketing campaigns.

Luxury & Events Recognition as the best wedding venue and ongoing promotional activities like special seasonal collections (mooncakes) indicate opportunities to partner with luxury event services, catering, and experiential brands to enhance guest offerings and increase revenue streams.

Digital Engagement While specific technology usage details are limited, the focus on wellness programs and branding efforts suggest potential for integrating advanced digital solutions such as health tracking, virtual wellness consultations, or personalized guest apps to elevate guest experiences and drive service engagement.