Co-located facility Leverage the 32,000 sq ft co-located Barkley Pet Hotel & Day Spa setting to cross-sell premium pet care services, spa, and boarding to existing clients and attract spa clientele to veterinary offerings.

Holistic therapies Promote integrative treatment options such as acupuncture, herbal medicine, chiropractic massage, and stem cell therapy to differentiate from competitors and upsell advanced wellness packages.

Specialty & exotics Highlight capabilities in orthopedics, soft tissue surgery, and care for avian and exotic small animals to target clients seeking comprehensive services beyond basic care.

Pricing strategy Explore bundled services and discounted weekend vaccine clinics as entry points to increase visit frequency, capture new client revenue, and convert one-time visitors into regulars.

Growth potential With a small staff size, emphasize high-value, high-margin services and scalable treatments; consider partnerships or staffing strategies to expand appointment capacity and geographic reach.