Industry Diversification Westmor Industries serves multiple sectors including petroleum, propane, biofuels, aviation, transportation, and agronomy, providing opportunities to cross-sell products and expand into related markets that require specialized liquid-handling equipment.

Product Innovation The launch of the patent-pending EasyReach Printer System indicates a focus on safety and efficiency enhancements, presenting a sales opportunity to promote innovative solutions to companies prioritizing operational safety in propane and liquid delivery.

Growth in Sales Teams Recent strategic hires of territory managers across various regions demonstrate an expanding sales footprint, which can be leveraged to identify regional clients and expand market penetration in key geographic areas.

Customer Base Expansion With a revenue range of up to $500M and a sizable employee base, Westmor Industries likely has a broad customer base, offering multiple opportunities to upsell and cross-sell to existing clients in the petroleum and liquid handling industries.

Digital Engagement Utilizing tools like HubSpot, Google Analytics, and Cloudflare indicates a focus on digital marketing and data-driven customer engagement strategies, opening avenues for targeted outreach and customized sales pitches based on online behavior and market trends.