Luxury Market Focus Westport Yachts specializes in building high-end composite motoryachts that emphasize elegance, performance, and comfort, positioning it well within the luxury maritime segment and presenting opportunities for premium accessory and customization sales.

Innovative Construction As a pioneer in using composite materials for yacht construction, Westport offers a technological advantage that can be leveraged to market advanced yacht maintenance, repair, and upgrade services to existing clients seeking durability and performance improvements.

Recent Model Launches The launch of new models such as the W117 and the ongoing development of the flagship W172 highlight Westport’s commitment to innovation, providing opportunities to promote new yacht sales, upgrades, and related lifestyle services to their expanding product line.

Active Industry Presence Participation in major events like the Fort Lauderdale International Boat Show indicates an active sales and networking strategy, offering potential for business development efforts targeting luxury yacht buyers and industry partners attending these influential events.

Market Position & Growth With revenues ranging from $50 million to $100 million and a focus on premium yacht manufacturing, Westport presents opportunities for targeted marketing of high-margin accessories, service packages, and after-sales support to their affluent customer base.