Insights

Growing Market Presence WesTrac's status as one of the largest authorised Cat equipment dealers in the world, with a broad customer base across Australia, presents extensive opportunities to expand service and parts support, strengthen customer relationships, and increase sales of machinery and accessories.

Workforce Development Focus Recognition for workforce development and apprentice programs indicates a skilled, motivated workforce that can be targeted for sales of training tools, safety equipment, and workforce management solutions.

Strategic Industry Engagement Participation in industry events like Diesel Dirt and Turf Expo and CEO Walk in My Shoes demonstrates WesTrac’s active engagement with industry players, opening channels for promoting innovative machinery, technology integrations, and maintenance solutions tailored to the construction and mining sectors.

Environmental and Safety Initiatives Recent collaborations on sound attenuation packages and awards for safety and training excellence highlight opportunities to offer advanced environmental and safety solutions, such as emission controls, noise reduction technology, and compliance systems to clients.

Regional Community Involvement WesTrac's strong community presence and local awards suggest a trusted brand that can be leveraged to introduce new fleet management services, digital solutions, and equipment upgrades that align with its reputation of safety and environmental responsibility.

WesTrac Cat Tech Stack

WesTrac Cat uses 8 technology products and services including Google Conversion Tracking, RSS, Integrated Dealer Systems, and more. Explore WesTrac Cat's tech stack below.

  • Google Conversion Tracking
    Advertising Networks
  • RSS
    Content Management System
  • Integrated Dealer Systems
    Customer Relationship Management
  • Microsoft 365
    Email
  • SuccessFactors Employee Central
    Human Resource Management System
  • DocuSign
    Miscellaneous
  • Gallagher
    Risk And Compliance
  • Yoast SEO
    Search Engines

Media & News

WesTrac Cat's Email Address Formats

WesTrac Cat uses at least 1 format(s):
WesTrac Cat Email FormatsExamplePercentage
First.Last@westrac.com.auJohn.Doe@westrac.com.au
99%
First.Middle@westrac.com.auJohn.Michael@westrac.com.au
1%

Frequently Asked Questions

Where is WesTrac Cat's headquarters located?

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WesTrac Cat's main headquarters is located at 1 Westrac Drive Tomago, New South Wales 2322 Australia. The company has employees across 6 continents, including OceaniaAsiaAfrica.

What is WesTrac Cat's phone number?

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You can contact WesTrac Cat's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is WesTrac Cat's official website and social media links?

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WesTrac Cat's official website is westrac.com.au and has social profiles on LinkedIn.

What is WesTrac Cat's NAICS code?

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WesTrac Cat's NAICS code is 333 - Machinery Manufacturing.

How many employees does WesTrac Cat have currently?

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As of April 2026, WesTrac Cat has approximately 2.7K employees across 6 continents, including OceaniaAsiaAfrica. Key team members include Chief Executive Officer: J. C.Chief Financial Officer: R. O.Chief Financial Officer Nsw/Act: P. H.. Explore WesTrac Cat's employee directory with LeadIQ.

What industry does WesTrac Cat belong to?

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WesTrac Cat operates in the Machinery Manufacturing industry.

What technology does WesTrac Cat use?

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WesTrac Cat's tech stack includes Google Conversion TrackingRSSIntegrated Dealer SystemsMicrosoft 365SuccessFactors Employee CentralDocuSignGallagherYoast SEO.

What is WesTrac Cat's email format?

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WesTrac Cat's email format typically follows the pattern of First.Last@westrac.com.au. Find more WesTrac Cat email formats with LeadIQ.

When was WesTrac Cat founded?

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WesTrac Cat was founded in 1990.

WesTrac Cat

Machinery ManufacturingNew South Wales, Australia1001-5000 Employees

As one of the largest authorised Cat equipment dealers in the world, WesTrac provides customers with a wide range of machinery and construction equipment as well as comprehensive whole-of-life management solutions designed to make owning and operating equipment as easy, profitable and safe as possible.

With more than 4,500 team members, WesTrac is dedicated to creating and delivering outstanding value for our team, customers, shareholders and the community. We are committed to excellence and are focused on long-term customer relationships and a dedication to customer service, safety, quality and the environment.

Community involvement is an important part of the WesTrac philosophy, and we are proud to support local activities, events and charities in the regions we are based.

As part of Seven Group Holdings Ltd, WesTrac also has strong alliances with other leading Australian businesses, including Seven West Media, Coates Hire and SITECH.

Section iconCompany Overview

Headquarters
1 Westrac Drive Tomago, New South Wales 2322 Australia
Phone number
NAICS Code
333 - Machinery Manufacturing
Founded
1990
Employees
1001-5000

Section iconFunding & Financials

  • $250M$500M

    WesTrac Cat's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    WesTrac Cat's revenue is estimated to be in the range of $250M$500M

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