Private practice focus Target a sole practitioner or very small private practice like Westside Wave CBT for bundled CBT program offerings, supervision, or consulting services to scale their patient management, telehealth infrastructure, and marketing efficiency.

Tech stack alignment Leverage their current cloud and analytics tools (AWS, Segment, Google Tag Manager, Microsoft 365) to propose integrated patient engagement, secure data workflows, and marketing automation that can be offered as value-added services.

Revenue growth potential With annual revenue under one million, there is opportunity to upsell practice management software, billing optimization, and telehealth enhancements to improve patient acquisition, retention, and reimbursement efficiency.

Market positioning Position as a scalable partner for CBT-focused practices facing competition from larger networks; offer scalable solutions tailored to small practices that address interoperability, compliance, and patient experience.

Expansion readiness If seeking growth, target promotions around expanded service offerings (trauma, mood disorders, relationship therapy) and wellbeing programs, paired with marketing support to increase visibility among similar solo or small-group practices.