Partnership Momentum WestWayne (doing business as 22Squared) recently expanded its client reach through a major industry partnership with Emory Healthcare, signaling openness to large, multi-channel healthcare campaigns and cross-agency collaboration which bodes well for targeted healthcare advertising and integrated media solutions.

Creative Leadership The agency has pursued leadership appointments such as a Chief Creative Officer and a CEO with a noted history of executive growth, indicating a strategic emphasis on high-impact creative work and leadership-driven client pitches which can benefit premium creative and production service offerings.

Awarded Innovation Recognition as a Fast Company World’s Most Innovative Companies in 2021 reinforces the agency’s innovation narrative and can be leveraged to differentiate proposals for clients seeking progressive, technology-enabled marketing solutions.

Tech Stack Fit Utilizing tools across advertising platforms, data analytics, design and collaboration (Microsoft Advertising, Tableau, Snowflake, Figma, SAP Concur, etc.) suggests strong capabilities for data-driven, multichannel campaigns and efficient project management, presenting cross-sell opportunities in analytics, performance marketing, and digital production.

Growth Soundings Revenue range ($25M-$50M) and a mid-size agency profile indicate receptive clients for scalable services, with opportunities to pursue mid-market brands in healthcare, consumer, and B2B sectors, complemented by senior hires and production leadership to support larger, complex engagements.