Insights

Strong Brand Presence Wet & Forget has established a robust national presence with availability in over 18,000 retail locations across the country, indicating a wide distribution network and substantial consumer reach to leverage for expanding product lines or increasing shelf space.

Eco-Friendly Focus The company's commitment to environmentally friendly products that are easy to use presents ongoing opportunities to target environmentally conscious consumers and retailers seeking sustainable solutions in home maintenance.

Product Innovation With recent additions like Miss Muffet’s Revenge spider killer and popular indoor/outdoor cleaning products, Wet & Forget demonstrates a strong pipeline of innovative products that can be promoted to new customer segments and cross-sell existing customers.

Digital Engagement Utilizing a variety of digital marketing tools including TikTok, YouTube, and Nextdoor ads, the company actively engages with a broad online audience, creating opportunities for targeted campaigns to boost sales in specific market segments or geographic areas.

Growth Potential With annual revenues between $10M and $50M and a focus on practical, easy-to-use products, Wet & Forget is positioned for scale by expanding product awareness in both retail channels and direct-to-consumer sales through digital platforms.

Similar companies to Wet & Forget

Wet & Forget Tech Stack

Wet & Forget uses 8 technology products and services including AdRoll, Microsoft Clarity, Mautic, and more. Explore Wet & Forget's tech stack below.

  • AdRoll
    Advertising
  • Microsoft Clarity
    Analytics
  • Mautic
    Marketing Automation
  • Yoast SEO
    Search Engines
  • Cloudflare Bot Management
    Security
  • YouTube
    Video Players
  • Pinterest
    Visual And User Generated Content Marketing
  • Facebook
    Widgets

Media & News

Wet & Forget's Email Address Formats

Wet & Forget uses at least 1 format(s):
Wet & Forget Email FormatsExamplePercentage
First@wetandforget.comJohn@wetandforget.com
77%
FLast@wetandforget.comJDoe@wetandforget.com
14%
FirstL@wetandforget.comJohnD@wetandforget.com
4%
First.Last@wetandforget.comJohn.Doe@wetandforget.com
5%

Frequently Asked Questions

Where is Wet & Forget's headquarters located?

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Wet & Forget's main headquarters is located at 8 Emirali Road, Silverdale, Auckland 0992, NZ. The company has employees across 2 continents, including North AmericaOceania.

What is Wet & Forget's official website and social media links?

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Wet & Forget's official website is wetandforget.com and has social profiles on LinkedIn.

What is Wet & Forget's SIC code NAICS code?

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Wet & Forget's SIC code is 5169 - Chemicals and Allied Products, Not Elsewhere Classified NAICS code is 31-33 - Manufacturing.

How many employees does Wet & Forget have currently?

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As of October 2025, Wet & Forget has approximately 51 employees across 2 continents, including North AmericaOceania. Key team members include Chief Commercial Officer (cco): J. A.Vice President Of Marketing: T. F.Group Ceo & Investor: A. G.. Explore Wet & Forget's employee directory with LeadIQ.

What industry does Wet & Forget belong to?

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Wet & Forget operates in the Manufacturing industry.

What technology does Wet & Forget use?

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Wet & Forget's tech stack includes AdRollMicrosoft ClarityMauticYoast SEOCloudflare Bot ManagementYouTubePinterestFacebook.

What is Wet & Forget's email format?

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Wet & Forget's email format typically follows the pattern of First@wetandforget.com. Find more Wet & Forget email formats with LeadIQ.

When was Wet & Forget founded?

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Wet & Forget was founded in 1995.
Wet & Forget

Wet & Forget

ManufacturingNew Zealand51-200 Employees

For decades Wet & Forget has been developing products for the homeowner based on the premise that products should be practical; they should work well; be easy to use and easier on the environment. We believe in working 'smarter not harder'.  

Our easy to use products include Wet & Forget Outdoor and Wet & Forget Indoor for mold & mildew clean-up inside the home and around the perimeter of the home. Consumers easily eliminate tough mold & mildew without scrubbing or using harsh chemicals.  

Wet & Forget Shower, is one of the best shower sprays to hit the market in decades.  Consumers keep their showers clean with minimal effort, by spraying the shower once a week and simply rinsing clean with no wiping or scrubbing.

Just hitting the market is one of the most advanced perimeter & indoor spider killers, Miss Muffet’s Revenge. One application stops spiders in their tracks and keeps them away for up to 12 months.

Wet & Forget has quickly become a strong national brand with an array of easy to use products in over 18,000 retailers nationwide!

Section iconCompany Overview

Headquarters
8 Emirali Road, Silverdale, Auckland 0992, NZ
SIC Code
5169 - Chemicals and Allied Products, Not Elsewhere Classified
NAICS Code
31-33 - Manufacturing
Founded
1995
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Wet & Forget's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Wet & Forget's revenue is estimated to be in the range of $10M$25M

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