Insights

Strong Domestic Presence Wet & Forget has established a robust national distribution network with products available in over 18,000 retailers nationwide, indicating significant retail exposure and potential for expanded shelf space or promotional campaigns.

Innovative Product Line The company offers easy-to-use, environmentally conscious cleaning solutions for both indoor and outdoor use, suggesting opportunities to cross-sell related products or develop new formulations aligned with sustainability trends.

Recent Market Contraction The closure of offices in Dunedin, Australia, and New Zealand may signal a strategic shift or consolidation, creating opportunities to approach local business partners or explore alternative distribution channels in these regions.

Digital Engagement Utilizing a tech stack that includes social media platforms like YouTube, Pinterest, and Facebook, Wet & Forget demonstrates a focus on digital marketing which can be leveraged for targeted promotions and customer engagement strategies.

Growth Potential With revenue estimates between 10 and 25 million dollars, the company shows solid market performance with ample room for expansion, especially through partnerships, new product development, and increased penetration in existing retail markets.

Similar companies to Wet & Forget

Wet & Forget Tech Stack

Wet & Forget uses 8 technology products and services including AdRoll, Microsoft Clarity, Mautic, and more. Explore Wet & Forget's tech stack below.

  • AdRoll
    Advertising
  • Microsoft Clarity
    Analytics
  • Mautic
    Marketing Automation
  • Yoast SEO
    Search Engines
  • Cloudflare Bot Management
    Security
  • YouTube
    Video Players
  • Pinterest
    Visual And User Generated Content Marketing
  • Facebook
    Widgets

Wet & Forget's Email Address Formats

Wet & Forget uses at least 1 format(s):
Wet & Forget Email FormatsExamplePercentage
First@wetandforget.comJohn@wetandforget.com
78%
FLast@wetandforget.comJDoe@wetandforget.com
13%
FirstL@wetandforget.comJohnD@wetandforget.com
5%
First.Last@wetandforget.comJohn.Doe@wetandforget.com
4%

Frequently Asked Questions

Where is Wet & Forget's headquarters located?

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Wet & Forget's main headquarters is located at 8 Emirali Road Silverdale, Auckland 0992 New Zealand. The company has employees across 2 continents, including North AmericaOceania.

What is Wet & Forget's official website and social media links?

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Wet & Forget's official website is wetandforget.com and has social profiles on LinkedIn.

What is Wet & Forget's SIC code NAICS code?

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Wet & Forget's SIC code is 5169 - Chemicals and Allied Products, Not Elsewhere Classified NAICS code is 31-33 - Manufacturing.

How many employees does Wet & Forget have currently?

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As of March 2026, Wet & Forget has approximately 40 employees across 2 continents, including North AmericaOceania. Key team members include Chief Commercial Officer (cco): J. A.Vice President Of Operations And Product Development: N. K.Vice President Of Marketing: T. F.. Explore Wet & Forget's employee directory with LeadIQ.

What industry does Wet & Forget belong to?

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Wet & Forget operates in the Manufacturing industry.

What technology does Wet & Forget use?

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Wet & Forget's tech stack includes AdRollMicrosoft ClarityMauticYoast SEOCloudflare Bot ManagementYouTubePinterestFacebook.

What is Wet & Forget's email format?

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Wet & Forget's email format typically follows the pattern of First@wetandforget.com. Find more Wet & Forget email formats with LeadIQ.

When was Wet & Forget founded?

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Wet & Forget was founded in 1995.

Wet & Forget

ManufacturingAuckland, New Zealand11-50 Employees

For decades Wet & Forget has been developing products for the homeowner based on the premise that products should be practical; they should work well; be easy to use and easier on the environment. We believe in working 'smarter not harder'.  

Our easy to use products include Wet & Forget Outdoor and Wet & Forget Indoor for mold & mildew clean-up inside the home and around the perimeter of the home. Consumers easily eliminate tough mold & mildew without scrubbing or using harsh chemicals.  

Wet & Forget Shower, is one of the best shower sprays to hit the market in decades.  Consumers keep their showers clean with minimal effort, by spraying the shower once a week and simply rinsing clean with no wiping or scrubbing.

Just hitting the market is one of the most advanced perimeter & indoor spider killers, Miss Muffet’s Revenge. One application stops spiders in their tracks and keeps them away for up to 12 months.

Wet & Forget has quickly become a strong national brand with an array of easy to use products in over 18,000 retailers nationwide!

Section iconCompany Overview

Headquarters
8 Emirali Road Silverdale, Auckland 0992 New Zealand
SIC Code
5169 - Chemicals and Allied Products, Not Elsewhere Classified
NAICS Code
31-33 - Manufacturing
Founded
1995
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    Wet & Forget's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Wet & Forget's revenue is estimated to be in the range of $10M$25M

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