Boutique scale Target Wet Ink Printing as a premium yet agile partner for small to mid-size clients seeking custom printing and packaging solutions, highlighting personalized service and rapid turnaround capabilities that rival larger providers.

Digital stack Leverage the company’s tech footprint including WordPress and Google Cloud to position them for clients prioritizing integrated online design, ordering, and secure forms; propose add-on services such as e-commerce storefronts, online proofs, and seamless file delivery.

Packaging potential Explore cross-sell opportunities in packaging solutions for local brands expanding into retail; emphasize full-service capabilities from design to print to packaging to attract startups and small brands seeking one-stop production.

SMB growth fit Position Wet Ink Printing as a cost-effective alternative to larger players for small businesses and early-stage brands with revenue under 1 million, offering scalable printing, fulfillment, and reprint support to capture recurring orders.

Competitive edge Differentiate on problem-solving expertise and customization pace to win against peers like GotPrint or UPrinting by highlighting tailored design collaboration, fast proofs, and flexible minimums to attract clients needing bespoke solutions.