Forward-Looking Expertise WGSN's reputation as a global authority on consumer trend forecasting, with insights that extend two years ahead, positions it as a valuable partner for brands seeking to proactively align product development and marketing strategies with future consumer preferences.

Diverse Industry Coverage WGSN's extensive services span multiple sectors including fashion, beauty, interiors, food, and technology, creating cross-industry sales opportunities by offering integrated trend insights to brands operating in these interconnected markets.

Innovative Data Tools The company's launch of TikTok Analytics and its use of advanced tech stacks like Apache Flink, Snowflake, and Databricks highlight its emphasis on cutting-edge data analytics, which can be leveraged to develop tailored solutions for clients seeking to capitalize on emerging digital trends.

Strategic Partnerships WGSN's collaborations with influential brands and initiatives such as Arts Thread and Gucci, as well as participation in major events like NRF Retail's Big Show, demonstrate its strong industry network and credibility, fostering trust and opening doors for personalized engagement and upselling.

Market Expansion The publication of region-specific reports like the Asia Shopper Priorities 2024 indicates WGSN's focus on regional market insights, offering targeted opportunities to sell localized trend forecasting and consumer behavior analysis services to geographically focused clients.