Insights

Innovation engine What If! Innovation, part of Accenture, positions itself as an experimentation-focused partner helping Fortune 500 clients invent new businesses, products, brands, and services, indicating a ready market for advanced R&D, rapid prototyping, and go-to-market experimentation services.

Scale-ready With a global-looking revenue range of one to ten billion and a Roughly 201-500 employee base, there is potential to upsell enterprise-grade services, large-scale digital experimentation programs, and managed innovation platforms to mid-market and enterprise clients.

AI and tools The tech stack includes OpenAI and other design and collaboration tools (Figma, InVision, Sketch, WordPress), suggesting opportunities to offer AI-powered experimentation workflows, collaborative design sprints, and AI-assisted product ideation services.

Leadership transition Recent leadership activity with a director moving to independent AI and growth advisory signals a willingness to engage in external advisory, partnerships, or co-innovation opportunities with clients seeking AI strategy and innovation capabilities.

Market positioning Strong alignment with experimentation culture and rapid testing as a key differentiator implies opportunities to cross-sell to Accenture’s broader network, expand into digital experimentation programs, and leverage the firm’s credibility to win multi-year innovation engagements.

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?What If! Innovation | Part of Accenture Tech Stack

?What If! Innovation | Part of Accenture uses 8 technology products and services including Google Ads, iCIMS, InVision, and more. Explore ?What If! Innovation | Part of Accenture's tech stack below.

Google Ads
Advertising
iCIMS
Applicant Tracking Systems
InVision
Communication And Collaboration
WordPress
Content Management System
Figma
Design
Sketch
Design
OpenAI
Generative Ai
Intercom
Live Chat

Media & News

Fred Sham leaves What If! Limited after serving as a director and now serves as an independent innovation, growth and AI strategy adviser.
Previously, Sham was a director at ?What If! Innovation, part of Accenture, where he worked with Fortune 500 companies and nonprofit clients to innovate new products, services and business models.
Sep 17, 2026 | www.prnewswire.com

?What If! Innovation | Part of Accenture's Email Address Formats

?What If! Innovation | Part of Accenture uses at least 3 email formats:

?What If! Innovation \| Part of Accenture Email Formats	Example	Percentage
First.Last@whatifinnovation.com	John.Doe@whatifinnovation.com	92%
FirstL@whatifinnovation.com	JohnD@whatifinnovation.com	7%
FLast@whatifinnovation.com	JDoe@whatifinnovation.com	1%

Frequently Asked Questions

What is ?What If! Innovation | Part of Accenture's phone number?

You can contact ?What If! Innovation | Part of Accenture's main corporate office by phone at

+1-212-625-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is ?What If! Innovation | Part of Accenture's official website and social media links?

?What If! Innovation | Part of Accenture's official website is whatifinnovation.com and has social profiles on LinkedIn.

How much revenue does ?What If! Innovation | Part of Accenture generate?

As of October 2026, ?What If! Innovation | Part of Accenture's annual revenue is estimated to be $1B - $10B.

What is ?What If! Innovation | Part of Accenture's NAICS code?

?What If! Innovation | Part of Accenture's NAICS code is 5416 - Management, Scientific, and Technical Consulting Services.

How many employees does ?What If! Innovation | Part of Accenture have currently?

As of October 2026, ?What If! Innovation | Part of Accenture has approximately 330 employees across 6 continents, including Europe, North America and Asia. Key team members include Co-Founder / Creative Director: P. C., Former Chief Executive Officer And Chariman: A. S. and Partner: A. K. Explore ?What If! Innovation | Part of Accenture's employee directory with LeadIQ.

What industry does ?What If! Innovation | Part of Accenture belong to?

?What If! Innovation | Part of Accenture operates in the Business Consulting and Services industry.

What technology does ?What If! Innovation | Part of Accenture use?

?What If! Innovation | Part of Accenture's tech stack includes Google Ads, iCIMS, InVision, WordPress, Figma, Sketch, OpenAI and Intercom.

What is ?What If! Innovation | Part of Accenture's email format?

?What If! Innovation | Part of Accenture's email format typically follows the pattern of First.Last@whatifinnovation.com. Find more ?What If! Innovation | Part of Accenture email formats with LeadIQ.

When was ?What If! Innovation | Part of Accenture founded?

?What If! Innovation | Part of Accenture was founded in 1992.

?What If! Innovation | Part of Accenture

Business Consulting and ServicesEngland, United Kingdom201-500 Employees

What If! Innovation Partners is a London-based management consultancy operating in the business services sector. For more than three decades, it has partnered with organizations to turn experimentation into a practical capability, helping them move from ideas to real offerings. The firm supports clients in creating new businesses, products, brands, and services by emphasizing iterative testing and learning in a rapidly changing environment. 

Its services target organizations seeking to accelerate innovation through structured experimentation. By enabling fast test-and-learn cycles, the firm helps entities become better prepared for the future, shifting from thinking to doing. The company is based in London, England, and maintains a presence online at whatifinnovation.com.

Company Overview

Phone number: +1-212-625-****
Website: whatifinnovation.com
NAICS Code: 5416 - Management, Scientific, and Technical Consulting Services
Founded: 1992
Employees: 201-500