Insights

Targeted Expansion Small, NYC-based leisure planning service with plans to expand to other cities presents a high-potential market-entry opportunity for travel and hospitality partners, event listings, and local experiential providers seeking a foothold in new urban markets.

Strategic Partnerships As a personalized planning and booking platform, there is a clear path to partner with theaters, show producers, and hospitality venues to offer curated experiences, tickets, and bundles that drive cross-promotion and ancillary revenue.

Revenue Levers With estimated annual revenue in the low-to-mid millions and a lean team, targeted upsell opportunities include premium concierge services, exclusive access events, and sponsored content or featured listings for local experiences.

Tech Enablement Current tech stack indicates capability for web-based recommendations and booking workflows; this can be extended with API integrations to venue inventories, dynamic pricing, and CRM systems to scale partnerships and measurable performance marketing.

Brand & Market Position Leveraging a celebrity-backed founder and NYC-centric positioning, there is an opportunity to co-market with Broadway and arts institutions, leveraging credibility to attract strategic investors, sponsors, and high-value customers seeking curated urban experiences.

What Should We Do?! Tech Stack

What Should We Do?! uses 8 technology products and services including jQuery, Polyfill, Envoy, and more. Explore What Should We Do?!'s tech stack below.

  • jQuery
    Javascript Libraries
  • Polyfill
    Javascript Libraries
  • Envoy
    Load Balancers
  • New Relic
    Real User Monitoring
  • Cowboy
    Web And Application Servers
  • Nginx
    Web Servers
  • OpenResty
    Web Servers
  • Facebook
    Widgets

What Should We Do?!'s Email Address Formats

What Should We Do?! uses at least 1 format(s):
What Should We Do?! Email FormatsExamplePercentage
First@whatshouldwedo.comJohn@whatshouldwedo.com
89%
First.Last@whatshouldwedo.comJohn.Doe@whatshouldwedo.com
11%

Frequently Asked Questions

What is What Should We Do?!'s phone number?

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You can contact What Should We Do?!'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is What Should We Do?!'s official website and social media links?

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What Should We Do?!'s official website is whatshouldwedo.com and has social profiles on LinkedIn.

How much revenue does What Should We Do?! generate?

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As of August 2026, What Should We Do?!'s annual revenue is estimated to be $1M - $10M.

What is What Should We Do?!'s NAICS code?

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What Should We Do?!'s NAICS code is 7211 - Traveler Accommodation.

How many employees does What Should We Do?! have currently?

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As of August 2026, What Should We Do?! has approximately 14 employees across 1 continents, including North America. Key team members include Owner: C. W.If This Tag Only4ŕ , We Are: J. H.. Explore What Should We Do?!'s employee directory with LeadIQ.

What industry does What Should We Do?! belong to?

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What Should We Do?! operates in the Hospitality industry.

What technology does What Should We Do?! use?

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What Should We Do?!'s tech stack includes jQueryPolyfillEnvoyNew RelicCowboyNginxOpenRestyFacebook.

What is What Should We Do?!'s email format?

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What Should We Do?!'s email format typically follows the pattern of First@whatshouldwedo.com. Find more What Should We Do?! email formats with LeadIQ.

When was What Should We Do?! founded?

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What Should We Do?! was founded in 2015.
What Should We Do?! logo

What Should We Do?!

HospitalityNew York, United States11-50 Employees

What Should We Do is a hospitality service that offers personalized leisure recommendations along with planning and booking support in New York City. The service helps clients decide what to do and handles the arrangements, delivering a customized leisure experience. It is expanding from New York City to other select cities worldwide.

The company is based in New York City and operates with a small to mid-sized team. It was founded by Arielle Tepper Madover, a Tony Award-winning Broadway producer and New York native. Positioned within the hospitality industry, it provides a personalized leisure planning and booking solution.

Section iconCompany Overview

Phone number
NAICS Code
7211 - Traveler Accommodation
Founded
2015
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    What Should We Do?!'s revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    What Should We Do?!'s revenue is estimated to be in the range of $1M - $10M

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